"Our vision is to bring joy to people’s homes through our products, whilst demonstrating a social responsibility and sustainable growth to the communities around us."
1. To passionately innovate and create designs and produce the handicrafts that inspire and delight our customers.
2. To truly bring authentic and sustainable designs and products that reveal the rich art, heritage, and culture of India.
3. To continuously strive to empower and strengthen our community of customers, employees, designers, artisans, and local villagers.